We participated in the China Shanghai International Children’s Book Fair (CCBF) from November 17 to 19, 2017 for the second year. CCBF is the only book fair in the Asia-Pacific region fully dedicated to children’s book publishing, with events ranging from rights trading to author introductions and reading promotions. This was a good opportunity for us to meet our domestic and overseas clients to capture more business opportunities in China together.
In addition to showcasing our wide ranges of products, production capabilities, innovative and value-added initiatives, as well as our 35th Anniversary snapshots, some of the event highlights included:
Our
Product Safety Seminar was presented by Andy Lau, our General Manager of Sales Department, for the first time at our stand on November 18, 2017. With rising consumer concerns for safety issues, in particular for children’s products in China, we took this opportunity to share our philosophy of upholding quality and safety in our print production and factory facilities while also raising public awareness of the importance of distinguishing safe products for consumers. It was an encouraging presentation for the clients and visitors who attended and we received many compliments.
Being a socially responsible print manufacturer, we were pleased to
sponsor the catalog printing for the CCBF Golden Pinwheel Young Illustrators Competition this year in order to help promote the publishing industry and support the development of young illustrators’ in China.
This year, we expanded the display area for licensed products, showcasing more varieties and licensed brands at our stand. With our worldwide network and accumulated experience in quality licensed products printing, our
licensing business is
one of the key scopes that can serve both China and overseas publishers to capture more business opportunities together. Many clients and visitors were also impressed with our
value-added solutions such as our innovative Leo Touch book set cross over with the licensed character Rody, which followed with a number of enquiries.
We would like to thank everyone who visited, and we are grateful for all the compliments and feedback during the fair. Please feel free to contact our sales staff to discuss how we can create value to explore more business opportunities together.